Crewe based Mornflake backs new kindness awards

Crewe based Mornflake backs new kindness awards
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A Crewe company steeped in family values and tradition has thrown its weight behind an awards scheme set up to celebrate the kindness of schoolchildren.

The Be Kind Awards have been founded by Sandbach High School teacher Sarah Gregory to recognise acts of kindness carried out by children across the nation.

The heart-warming initiative struck a chord with long-established family milling firm Mornflake, which promptly agreed to sponsor the awards.

Sarah, head of year 9 at the girls school, said:

I knew there had been so many acts of kindness carried out by our pupils and I knew there was a lot more hope and kindness being shown by children across the country that wasn’t mentioned in the media.

I wanted to promote and celebrate this to make the pupils feel uplifted and proud of themselves and give them something positive to focus on

When the mother-of-two from Nantwich was unable to find a national award scheme, she set up one herself.

She added:

The awards will recognise young people not just for their academic achievements in school, but also for the way they treat others and show acts of kindness.

Mornflake are our first sponsor. We emailed them and they very quickly replied with a very supportive and heartfelt response saying they would love to sponsor us.

This was so exciting, as Mornflake are a local company who have shown, through previous sponsorships, they care about the community

We can’t be more thankful to them for helping to make our dream a reality

Mornflake, which makes delicious oat products for a global market and delivers nutritious breakfast joy to millions, has a long tradition of supporting community projects.

The food producer helped feed the nation in the Second World War and stepped up to the mark at the start of the pandemic to send rescue pallets of porridge to NHS frontline staff, food banks and vulnerable people.  

Managing director John Lea said:

We are delighted to sponsor the Be Kind Awards

This has been a hard year for so many and if the pandemic has taught us anything, it is to be kind to one another.

We were impressed by this excellent initiative to spread goodwill and kindness from a young age

Founded  in 1675, the Gresty Road-based company is internationally recognised as ‘Millers of Mighty Oats’ and remains a household name for its award-winning porridge, granola and muesli ranges.

As well as promoting the nation’s physical health, the pioneering company also supports activities to boost mental health, such as donating Mornflake porridge pots to children participating in health and wellbeing classes in Nantwich.

Mornflake, which has been run by 15 generations of the Lea family, is also a long-time sponsor of Crewe Alexandra FC, Crewe Alex Soccer School, the UK Triathlon, Nantwich Show, Nantwich Food Festival and Cheshire Show to name but a few.

Nominations for the Mornflake-sponsored Be Kind Awards will run from June to December with a ceremony planned for March next year.

There are categories for School of Kindness, Star Pupil, Community Stars, Community Hero and Kindness at Home.

For more information on the awards and how to support them visit bekindawards.co.uk

For more on Mornflake products and heritage go to www.mornflake.com

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